Dr. Ben D. Sawyer is an applied neuroscientist and human factors engineer fascinated by designing information exchange between human and machine.

Brainwaves, biosignals, and mathematical theory help his laboratories to build  the models, algorithms that power trustworthy machines.

Dr. Sawyer’s design recommendations are leveraged by Fortune 500 companies. His work has been covered by Forbes, Reuters, Fast Company, The BBC, and more.

Featured Work

Reengineering Readability

Dr. Sawyer’s Virtual Readability Laboratory (VRL) is retooling the written word for the uniquely flexible documents of the digital age. 

 Experience our work in accelerating reading speed without training, at the click of a button…

Recent Publications

The Great Typography Bake-off: Comparing Legibility At-a-glance

There is presently no accepted scientific method for comparing typographic legibility, under time-pressure, in ‘glanceable’ interfaces such as those found in  automotive displays and smartphone  notifications…

Glanceable, legible typography over complex backgrounds

Modern digital interfaces display typeface in ways new to the 500 year old art of typography, driving a shift in reading from primarily long-form to increasingly short-form. In safety-critical settings, such…

Neurosecurity: Human Brain Electro-optical Signals as MASINT

Applied neuroscience presently allows not only the scientific discovery-oriented probing of the inner workings of the mind, but increasingly the probing of individual minds toward gathering…