Dr. Ben D. Sawyer is an applied neuroscientist and human factors engineer fascinated by information exchange between human and machine. Brainwaves, biosignals, and mathematical theory help Dr. Sawyer and his teams to design the models and algorithms that power trustworthy machines. Dr. Sawyer’s math, research, and design recommendations are leveraged by Fortune 500 companies, governments, and nonprofits. His work has been covered by The Washington Post, The New York Times, Forbes, Reuters, Fast Company, The BBC, and more.
Featured Work: Reengineering Readability
Dr. Sawyer is Director of The Readability Consortium, dedicated to Readability for all.
Through cutting-edge research and engineering, TRC is improving reading performance in adults and children, without training and at the click of a button…
Featured Peer-reviewed Publications
The Great Typography Bake-off: Comparing Legibility At-a-glance
A scientific method for comparing typographic legibility, under time-pressure, in ‘glanceable’ interfaces such as those found in automotive displays and smartphone notifications…
Glanceable, legible typography over complex backgrounds
Modern digital interfaces display typeface in ways new to the 500 year old art of typography, driving a shift in reading from primarily long-form to increasingly short-form. In safety-critical settings…
Neurosecurity: Human Brain Electro-optical Signals as MASINT
Applied neuroscience presently allows not only the scientific discovery-oriented probing of the inner workings of the mind, but increasingly the probing of individual minds toward gathering…